Tag Archives | 2012

McEvers Addresses Luxury Real Estate Audience at Luxury Portfolio SUMMIT

By on April 13, 2012 in Events, News, Real Estate, Willis Allen

La Jolla, California 4/12/12 — Ashley McEvers, business development manager for Willis Allen Real Estate was a speaker at the Luxury Portfolio SUMMIT, March 22-24 at Waldorf Astoria Orlando in Florida. Participants included luxury real estate professionals whose companies are members of Luxury Portfolio International™, the luxury face of Leading Real Estate Companies of the World®. LeadingRE is the largest global network of premier locally branded companies dominated by many of the world’s most powerful independent luxury brokerages.

McEvers presented information on Video Marketing, a topic of great interest to the audience of luxury specialists. Utilizing video as a marketing tool in today’s world is something not only desired but necessary, especially in real estate. In order to reach a global audience of consumers in a high tech and engaging fashion, video is where it’s at.

McEvers was part of a distinguished line-up of speakers, which included Robert Frank, best-selling author and senior writer for The Wall Street Journal, who examined the changing impact of wealth on the economy,
and Jim Taylor from the Harrison Group, who conducted a sales seminar illuminating trends relating to today’s luxury consumer. Social media expert Spike Jones shared ways to make “Word of Mouth Marketing” work for
all audiences in a digital age. Numerous panel discussions featured Luxury Portfolio members, who shared perspectives on how to define and project luxury offerings.

“By bringing participants insights from some of the top minds in luxury real estate, wealth management and marketing, the SUMMIT supports our efforts to keep our members and our network at the forefront in market
leadership,” notes President of Luxury Portfolio International™ Paul Boomsma.

McEvers manages Willis Allen Real Estate’s Business Development and Relocation divisions with an emphasis on building referrals through Leading Real Estate Companies of the World and Luxury Portfolio.

Launched in 2005, Luxury Portfolio International™ annually markets 25,000 of the world’s most remarkable homes, attracting over 1.2 million high-net-worth visitors a year to its award-winning website. Please visit
www.luxuryportfolio.com for luxury homes and luxury homes for sale throughout the world. (Or your co-branded version of Luxury Portfolio site.)

About Willis Allen Real Estate
Willis Allen Real Estate is one of San Diego County’s oldest and most prestigious real estate firms.  It has been serving San Diego County since 1914. The brokerage is headquartered in La Jolla with additional branch offices in Carmel Valley, Coronado, Del Mar, Downtown San Diego, Fallbrook, La Jolla, Point Loma and Rancho Santa Fe. Willis Allen Real Estate is an affiliate of Leading Real Estate Companies of the World and the exclusive San Diego member of its luxury division, Luxury Portfolio International. Willis Allen Real Estate is also a member of Who’s Who in Luxury Real Estate and Leading Real Estate Regents.

For more information about Willis Allen Real Estate, please visit www.willisallen.com.

Contact Ashley McEvers!
+1 (877) 515.7443
info@willisallen.com

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Luxury Market Year in Review – An Interview With Willis Allen CEO Andrew E. Nelson

By on January 10, 2012 in News, Real Estate, Real Estate Agents, San Diego, Willis Allen

A volatile stock market, high unemployment, foreclosures and short sales, low interest rates, and global uncertainty all contributed to a challenging 2011. So how did San Diego County’s luxury real estate market fare? Andrew E. Nelson, President and CEO of Willis Allen Real Estate, has been at the helm of La Jolla-based Willis Allen Real Estate since 1981. Here, he breaks down the year in review for the luxury real estate market.

Collection: Do you think foreclosures and short sales affected the luxury market?
AN: The luxury market was directly impacted in only a minimal way. However, these sales affected the attitude of all buyers in the luxury world, as they anticipated the climate that led to short sales and foreclosures at lower price points could ultimately affect upper end values. Perception of a future market is a key ingredient for astute buyers.

Collection: So do you think that will happen?
AN:  As stated above, the luxury market is based on the perception that tomorrow will be better, not that foreclosures or short sales are driving the market.

Collection: What is the luxury market threshold?
AN: Different neighborhoods have different thresholds, based on many factors, but $2 million is a good starting point.

Collection: Was 2011 better or worse for the luxury market than you expected?
AN: It was about the same as what I expected. It was stronger in the spring, but then began to slow in late summer. Typically confidence drops off before an election, which can slow the market – and this coming election is dominating the airwaves, creating uncertainty.

Collection: Was there an influx of cash buyers in 2011?
AN: In the luxury world you typically see a majority of cash buyers. But, even so they only pursue well-priced properties. Luxury buyers tend to be very value conscious.

Collection: In the luxury market spectrum where did you see the most sales take place?
AN: There was increasing activity for the $2-$3 million range, as sellers more realistically priced their properties to reflect lower market conditions, and savvy buyers took advantage. In many cases sales prices were less than construction costs, proving that you can find a good value in the luxury market. 

Collection: Were there any notable or particularly interesting sales in 2011?
AN: Upper-end, ocean front sales were dominant in 2011. The limited supply of quality oceanfront locations is a significant contributing factor. These coastal properties were where we saw the highest sales prices in 2011.

Contact us!
877-515-7443
info@willisallen.com 

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Places to Travel in 2012!

By on January 10, 2012 in News, Uncategorized

Have you ever considered visiting one or all of these life-changing destinations?

  • Grand Canyon (whitewater rafting)
  • Easter Island, Chile
  • India (tiger safari by plane)
  • Antarctica
  • Bhutan
Have you been to any of these destinations? Tell us about your trip!See photos and read more here!

Contact us!
info@willisallen.com
877-515-7443

 

 

 

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The Mortgage World in 2012

By on January 9, 2012 in News, Real Estate, Willis Allen

We found a great article regarding “Mortgage Predictions for 2012″ by our friends The KCM Crew. It is jam-packed with lots of great information about; interest rates, mortgage costs, loan products and more! You are bound to find answers that will calm your uncertainty and give you a clear perspective about 2012. Take a peek!

Contact us!
info@willisallen.com
877-515-7443

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